The Method
Data work, not marketing tricks.
AI systems don’t read marketing. They read data, structure, and evidence. Most shops are running the old search playbook with new labels. We built for how AI systems actually retrieve, evaluate, and cite.
The Old Playbook
- Keywords and backlinks
- Blog posts written for volume
- One cherry-picked win as “proof”
- “Trust us” reporting
Our Playbook
- → A tracked panel of real questions, tested monthly across five AI systems
- → Structured data engineered so machines parse you without ambiguity
- → Independently verified operating data AI can cite as evidence
- → Results measured in your own analytics
One Channel
AI search. That’s the whole company.
No SEO retainers. No ad management. No social media. No web design. If you need those, keep your current providers — we work alongside them, not instead of them. We do one thing: what AI systems say when someone asks about businesses like yours.
TRACKED EVERY MONTH: CHATGPT · GEMINI · GOOGLE AI OVERVIEWS · PERPLEXITY · CLAUDE
What We’re Built For
Local. On purpose.
National AI search is about share of voice across millions of mentions. Local is about “near me” questions, license and trust signals, and being the verifiable answer in your market. We built for the second problem.
Not Our Work
- National consumer brands
- Ecommerce and online-only stores
- Software and SaaS companies
- If that’s you, the enterprise platforms are your tools — honestly.
Our Work
- → Businesses that serve a market you can drive across
- → Trades and practices where licenses and trust decide the hire
- → One location or twenty — not five hundred
- → Where one AI answer equals one real job, patient, or client
The Work
The full AI search suite. Built for local service businesses.
Audit & Testing
We track the real questions people ask AI in your market and test them every month, starting with a day-one baseline. Every decision traces back to measured results.
Website Optimization
Your site rebuilt so AI can actually read it: direct answers, specific facts, clean structure, no technical blockers.
Structured Data
The machine-readable layer of your site, written and maintained so AI parses your business, services, and locations without ambiguity.
Content That Gets Cited
Fact-dense pages built around the questions AI is actually asked about your trade in your market. Reference material, not blog filler.
Data & Authority
Every listing, profile, and record AI reads about you, corrected and consistent. Presence in the sources AI trusts for your industry. Plus something nobody else can offer: a TRUSTRECORD — an independently verified record of your actual operating history, published in a format AI can cite as proof.
Monitoring & Reporting
Monthly tracking. Quarterly one-page reports: what AI said about you then, what it says now, and how much traffic AI sent you — measured in your own analytics.
How It Works
Baseline. Fix. Build. Measure.
Month 1
Baseline and fix. We record what AI says about you today — including what it gets wrong — then fix what it reads: your site, your data, your structured markup.
Months 2–3
Build. Citable content ships. Verified data publishes. Authority work begins.
Every month after
Test and report. Panel re-runs monthly. You see the trend quarterly, in one page, in your own numbers.
Proof
Anyone can show you one good answer. We track them all.
A fixed panel of real questions, tracked across five AI systems, every month, from day one — alongside the AI referral traffic in your own Google Analytics. The wins, the misses, and the trend. If it’s not moving, you’ll see that too — and so will we.
Why Now
The shift is measured, the timeline is published.
Gartner projects that by 2028, brands will see organic search traffic fall by 50% or more as consumers move to AI-powered search. Semrush’s traffic research points to AI search overtaking traditional search as early as 2028. The businesses AI recommends by then are being decided now.
900M
weekly ChatGPT users by early 2026 — more than double the year before. (OpenAI, Feb 2026)
2B
people reached monthly by Google’s AI Overviews — AI answers inside Google itself. (Alphabet Q4 2025 earnings)
+206%
growth in traffic referred by AI answers in 2025, hitting an all-time high in May 2026. (Semrush · SE Ranking)
2×
the conversion rate of traditional search — fewer clicks from AI, but the clicks that come are decisions. (Similarweb, 2026)
AI keeps citing what it’s already cited. The businesses getting recommended now are becoming the answers competitors will have to dislodge later.
Pricing
One price. Everything included. No retainer games.
FOUNDING RATE — FOR THE FIRST BUSINESSES WE TAKE ON IN EACH MARKET
Core
BILLED ANNUALLY · $7,500/YR
- The full six-part suite, one location
- Day-one baseline + monthly testing
- 2 citable content pages per quarter
- Quarterly one-page reporting
Pro
BILLED ANNUALLY · $12,000/YR
- Everything in Core
- 4 content pages per quarter
- Competitor + discovery-query tracking
- Monthly reporting, priority corrections
ADDITIONAL LOCATIONS · $300/MO EACH, BILLED ANNUALLY
Most firms doing this work charge $2,000–$8,000/mo and make you book a call to find out. Inside 45 days you’ll have your baseline measured, your data corrected everywhere AI reads, and your fixes live and itemized.
One per market. Part of our job is winning comparison queries — “who’s better, X or Y?” We can’t do that for two competitors. One business per trade, per city. When your slot is taken, it’s taken.
FOUNDING RATES HOLD FOR LIFE · ONE PER TRADE, PER MARKET · 5+ LOCATIONS:
Who We Work With
If customers ask AI who to trust before they hire you, this is for you.
Founder
Before this, my team and I built TrustRecord — the verified data registry AI systems consult about service businesses across the country. We’ve analyzed how AI describes thousands of local businesses, and the pattern is clear: good businesses — decades of work, real track records — invisible in AI answers, while whoever had the cleanest data got the customer. AI search is new, and everyone selling it is new to it. The difference is what we were doing before it had a name. AI search isn’t a mystery. It’s work: accurate data, readable pages, real facts, honest measurement. We do that work, we show you the real answers, and we measure everything in your numbers — the wins and the misses.
— Dana Lampert, Founder
Questions
What does AI say about my business right now?+
Run the free scan and see. Most owners are surprised — by what's wrong, or by who AI recommends instead.
Is this SEO?+
Related, different. SEO gets you ranked in a list of links. AI search makes you the answer when there is no list. Some of the work overlaps; the targets, sources, and measurement don't. And to be direct: we don't sell SEO. If you have an SEO firm, keep them — we handle the AI layer and work alongside them.
Do I need this if I already have an SEO agency?+
Maybe not — ask them for their AI answer testing data. If they can show you a tracked, month-over-month record of what ChatGPT and Gemini say about your business, keep them. If all they have is one good screenshot from last spring, call us.
What if AI already talks about my business — but gets it wrong?+
Common, and fixable. Wrong hours, missing services, outdated ownership, mixed-up locations — these come from the sources AI reads. We correct those sources, publish authoritative data, and re-test monthly to confirm the record stays fixed.
What's a TrustRecord?+
One component of our Data & Authority work: an independently verified record of your operating history — jobs completed, years in business, license standing — published where AI systems can cite it. Verification is computed independently; our team can't edit verified metrics.
How fast will I see results?+
Baseline is week one. Corrections to wrong AI answers typically surface within one to two quarters. Recommendation changes take longer and depend on your market. The report is honest either way.
Do you guarantee I'll be recommended by ChatGPT?+
No, and nobody honestly can. We guarantee the work and the measurement.
Do you work with my competitors?+
No. One business per trade, per market. Part of the work is winning comparison questions — “X vs Y, who’s better” — and that can’t be done for two competitors at once. When you sign, your market’s slot is yours for as long as you’re a client.
What do you need from me?+
About two hours at kickoff, read-only connections to systems you already use, and approval on content before it publishes. The rest is on us.